Retail

Lenovo: A Global Leader in Technology and Innovation

Lenovo is a powerhouse in the global technology landscape, best known for its laptops, desktops, servers, and smarter devices. With roots in China and a reach that spans the globe, Lenovo is committed to “smarter technology for all”—a mission that blends innovation, affordability, and sustainability.


A Brief History of Lenovo

Lenovo was founded in Beijing in 1984 by a small group of engineers led by Liu Chuanzhi and Danny Liu, starting with modest resources but big ambitions. Initially called “Legend,” the company rebranded to Lenovo in the 2000s.

A turning point came in 2005, when Lenovo acquired IBM’s personal computer division—including the famous ThinkPad brand—catapulting itself into the international PC market. Over time, Lenovo continued to grow: it became the world’s largest PC maker, expanded into servers and smartphones, and now places strong emphasis on software and services.


What Lenovo Is Known For

  1. Diverse Product Lines
    Lenovo offers a wide variety of devices designed for different needs:

    • ThinkPad: Business-grade laptops and workstations.

    • IdeaPad: Consumer laptops and 2-in-1s.

    • Yoga: Flexible 2-in-1 devices that can fold into tablet form.

    • Legion & LOQ: Gaming-focused laptops.

    • ThinkCentre: Desktop PCs for business and enterprise.

  2. Innovation & Smart Technology
    Lenovo doesn’t just make hardware — they also invest in intelligent software. Their Vantage app, for example, helps users maintain their devices with predictive maintenance and driver updates.

  3. Global Reach & Corporate Strength
    Although it started in China, Lenovo now operates worldwide, with R&D, manufacturing, and customer support spanning many countries.

    In Australia, Lenovo has been part of hybrid work transformations, supporting organisations with both hardware and service.

  4. Commitment to Sustainability and Responsibility
    Lenovo is increasingly focused on environmental impact, corporate citizenship, and building a more inclusive, ethical business.


Some Popular Lenovo Products

Here are a few representative Lenovo devices, showing the variety and quality of their offerings:

  • Lenovo IdeaPad Slim 3 14″: Lightweight and budget-friendly, with a Celeron N100, ideal for students or everyday use.

  • Lenovo IdeaPad Slim 3 15.6″: More screen, more power — with 16GB RAM and SSD storage, great for productivity.

  • Lenovo ThinkPad E14 Gen 6: Business-grade performance, robust build, and reliable keyboard — perfect for work.

  • Lenovo ThinkPad E16: Larger 16″ screen, well-suited for multitasking or media consumption.

  • Lenovo IdeaPad S1I 14″: Compact and simple, ideal for basic tasks or secondary use.

  • Lenovo Idea Tab 11″ Pen: A tablet with pen support, great for creative work, note-taking, or media use.


Why People Choose Lenovo

  • Reliability & Build Quality: Their ThinkPad line in particular enjoys a strong reputation for sturdiness and durability.

  • Value for Money: Lenovo manages to deliver powerful devices across price ranges, from budget to high-end.

  • Service & Support: Lenovo offers various warranty and service options (onsite support, extended warranties) to suit different users.

  • Innovation: From flexible Yoga 2-in-1s to AI-enhanced PCs, Lenovo keeps pushing boundaries.

  • Local Presence: In Australia, Lenovo is well-established and offers local support, which is reassuring for buyers.


Ways to Save When Shopping Lenovo

While Lenovo devices are already competitive, here are some smart ways to make your purchase more cost-effective:

  1. Use Lenovo’s Price Match Policy
    Lenovo Australia offers a price-match guarantee. If you find the same model (identical specs) at a lower price from an authorised Australian retailer, you can ask Lenovo to match it. Make sure to have the competitor’s URL or proof of their offer when you contact Lenovo via phone or chat.

  2. Shop the Lenovo Outlet
    Lenovo’s official Outlet is a goldmine for discounted devices. These are often refurbished or “open-box” units that have been tested, repaired with genuine parts, and re-certified. According to coupon sites, you can find savings of up to 60% off regular prices.

  3. Extend Your Warranty Wisely
    Although adding coverage costs more upfront, buying Lenovo’s extended warranty (like a 3-year or 5-year on-site warranty) can save you a lot in repair costs over time — especially for business or heavily used devices.

  4. Take Advantage of Sales Events
    Lenovo often has seasonal or promotional sales (e.g., Back to School, Black Friday, End of Financial Year) where laptops, desktops, and accessories may be heavily discounted. Keep an eye on their website or sign up for their newsletter. Also find a Lenovo coupon to help you save as well.

  5. Buy Business / Refurbished Models
    Refurbished Lenovo devices or business-grade models (like ex-corporate ThinkPads) can offer huge value, often delivering excellent performance for a lower price. The Outlet store is a good place for such bargains.

  6. Use Local Support to Avoid Import Risks
    Buying from Lenovo’s official Australian store or authorised resellers helps you avoid issues with warranty, parts, or compatibility. Imported units may seem cheaper but could lack local warranty support or attract higher delivery costs (and delays).


Lenovo is a globally respected brand that offers something for almost everyone: students, professionals, gamers, and businesses. Their long history, broad product lineup, and commitment to innovation make them a trusted name in technology. And by using strategies like price matching, shopping their Outlet, or getting the right warranty, you can get a Lenovo device that not only suits your needs — but also gives you great value for your money.

The Evolution of Modern Makeup: Trends, Techniques, and Must-Have Products

Makeup has evolved dramatically over the years, shifting from heavy, cakey foundations and bold colors to natural, skin-focused beauty. Modern makeup is all about enhancing one’s natural features while allowing for personal expression through bold and artistic choices. With an overwhelming range of products and techniques available today, navigating the beauty world can be both exciting and intimidating. In this article, we will explore the key trends in modern makeup, essential techniques, and standout brands such as Australis Cosmetics that are making waves in the beauty industry.

Key Trends in Modern Makeup

  1. Skin First Approach

    One of the biggest trends in modern makeup is a shift towards a more natural look, emphasizing healthy, glowing skin. Instead of full-coverage, matte foundations, many makeup enthusiasts are opting for lightweight, dewy formulations that let the skin breathe. Tinted moisturizers, BB creams, and serum foundations are becoming staples in many beauty routines, allowing for a fresh-faced look.

  2. Minimalism and “No-Makeup” Makeup

    The minimalist approach to makeup is taking center stage, focusing on fewer products that deliver a natural finish. The “no-makeup” makeup look involves subtle enhancements like a light wash of color on the cheeks, a touch of mascara, and well-groomed brows to achieve a polished yet effortless look.

  3. Bold, Graphic Eyes

    While minimalism reigns in base makeup, eyes are becoming the canvas for bold and artistic expressions. Graphic eyeliners, floating crease designs, and vibrant eyeshadow colors are all the rage. Makeup lovers are experimenting with neon liners, metallic finishes, and creative shapes to add a playful touch to their looks.

  4. Sustainable and Clean Beauty

    As consumers become more environmentally conscious, sustainable and cruelty-free beauty brands are gaining popularity. Many people are looking for vegan formulas, recyclable packaging, and ethically sourced ingredients. Australis Cosmetics, a well-known Australian brand, has been a pioneer in offering cruelty-free and vegan products, making it a favorite among conscious beauty lovers.

  5. Blush Revival

    Blush is making a major comeback in modern makeup trends, with people embracing a flushed, sun-kissed look. Cream and liquid blushes are particularly popular, as they provide a natural, dewy finish. Draping, an 80s-inspired technique of applying blush along the temples and cheekbones, is also regaining popularity.

  6. Glossy Lips and Hydrated Pouts

    While matte lipsticks were once the go-to choice, glossy and hydrating lip products are making a strong comeback. Lip oils, tinted balms, and high-shine glosses are trending, offering a youthful and plump appearance. Shades of berry, mauve, and peach are especially in demand.

  7. Soap Brows and Feathered Brows

    The era of perfectly sculpted Instagram brows is fading, making way for more natural and feathered brows. The soap brow technique, which involves using a spoolie and a soap bar or brow wax to lift and shape brows, has become a staple in many routines. This method gives a fuller and more textured appearance to the brows.

Essential Modern Makeup Techniques

  • Skin Prep Matters: A well-prepped base is crucial for modern makeup. Hydrating primers, lightweight skincare, and facial mists help achieve a smooth and glowing canvas for makeup application.
  • Multi-Use Products: Many people are gravitating towards multi-purpose beauty products, such as lip and cheek tints, to simplify their makeup routines while achieving a cohesive look.
  • Blending is Key: Whether it’s foundation, eyeshadow, or blush, seamless blending is essential for a natural and polished finish.
  • Cream and Liquid Formulas: These formulations blend effortlessly into the skin and provide a more natural, radiant finish compared to powders.

Australis Cosmetics: A Leading Brand in Modern Makeup

Australis Cosmetics is a beloved Australian beauty brand known for its high-quality, affordable, and cruelty-free products. With a commitment to sustainability and vegan formulations, the brand has carved a niche in the ever-growing beauty industry. You can get a great deal at Australis Cosmetics with a Australis Cosmetics coupon code. Here are some must-have Australis products that align perfectly with modern makeup trends:

  • Fresh & Flawless Foundation: This lightweight, buildable foundation offers a natural finish, making it perfect for achieving the skin-first makeup trend.
  • Dewy & Daring Lip Gloss: As glossy lips gain popularity, this hydrating gloss provides a luscious shine without being sticky.
  • Banana Powder: A cult-favorite, this setting powder brightens the under-eye area and helps keep makeup in place all day.
  • Liquid Highlighters: Perfect for achieving a luminous glow, Australis liquid highlighters can be mixed with foundation or applied to high points of the face for a radiant finish.
  • Brow Tint & Gel: Whether you’re going for the feathered brow look or want a defined shape, Australis’ brow products help achieve the perfect arches.
  • Metallic and Matte Eyeshadow Palettes: With a range of shades to suit every skin tone, Australis offers eyeshadows that can create both everyday and bold looks.

The Future of Makeup

Modern makeup continues to evolve with technological advancements and changing consumer preferences. With AI-driven beauty apps, personalized skincare-makeup hybrids, and sustainable innovations, the future looks promising. Brands like Australis Cosmetics are setting the stage for a new era of beauty that prioritizes inclusivity, ethics, and self-expression.

As makeup trends continue to shift, one thing remains constant—makeup is a powerful tool for creativity and confidence. Whether you prefer a minimalistic approach or love experimenting with bold colors, the beauty industry has something for everyone. So, go ahead and embrace the modern makeup movement in a way that feels authentic to you!

 

Nick Scali achieving growth through acquisition

Nick Scali has experienced huge growth during Covid as cashed up customers who are stuck at home are spending endless amounts of money making home more comfortable. This has put Nick Scali in a great position financially. Nick Scali has reported a net profit rise of 90 percent to $40.6 million for the six months ending in December 2020. Sales were up 24.4 per cent to $171.1 million.

Nick Scali is looking for growth through acquisitions and with this, purchasing all brands of furniture businesses is on the cards. Especially attractive are businesses where Nick Scali can achieve some business synergies with. Ultimately, the long term value that can be gained for shareholders by purchasing the business will be the deciding factor.

With this, Nick Scali is looking to expand its investments and acquisitions with a war chest of over $54 million. Their latest acquisition attempt is the Plush Sofa’s chain which is currently owned by Greenlit Brands. Plush has a huge presence nationally with 46 stores Australia wide as well as an online store. They selling everything sofa related including Sofas, cushions, rugs and accessories.

Nick Scali has reported that Managing director Anthony Scali is in talks with Greenlit Brands regarding a potential purchase of Plush Sofas. The talks with Greenlit Brands was non exclusive and whether a deal will come to fruition is yet to be determined.

If you’re looking to buy furniture online, Freedom is now shipping nationally. Use a Freedom promo code to save on your purchase when you shop online at Freedom.