Castlery the online furniture success story
Castlery has been one of the big winners during the Coronavirus with many people focusing their spending online and for things to improve their comfort at home.
Castlery started as a furniture company in Singapore and was a company which had very little experience in furniture retail. Their focus however, was creating high quality products that would make people return for more.
As the company grew they knew that further growth could only be achieved by expanding their operations overseas. This would give them a bigger market as well as allowing them to achieve economies of scale during production. The company launched in 2013 and by the time 2017 rolled around, the company embarked on it’s international expansion to Australia.
When entering the Australian market, the company focused on a online to offline business model which focused on gaining customer interest online through their website and driving that traffic into the stores to try out their products as well as make a purchase.
During their first year, as expected the company made huge operational losses each month and did put pressure on the business as well as making them question their international expansion plans.
The company decided to move to an online only model in Australia in 2019 and this proved to be a master stroke for the company achieving record sales. For a great deal at Castlery, use a Castery Coupon Code for your purchase.
The company used the success it achieved in Australia, copied the model and expanded into the US Market.